Retail: Trade-In Campaigns

Best Buy Trade-In Campaigns
Time for a little payback

OVERVIEW: Best Buy has a robust Trade-In initiative for in-store and online. The work reflected below covers two campaigns (Fall & Spring).

CREATIVE OBJECTIVE: Develop creative to generate awareness of the Trade-In value prop.

SOLUTION: The creative concept is based around the idea that customers have a number of electronic items in and around their home which may have Trade-In value. In addition, for some products such as phones and tablets, upgrading is a strong possibility and the cost can be mitigated with Trade-In. For those customers who's electronic does not have any value, they can take advantage of recycling from Best Buy.

Spring Trade-In Campaign -

AGENCY: Best Buy Channel Design
CLIENT: Best Buy Horizontal Marketing
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: John Duff
ART DIRECTOR: Tanya Watkins
PHOTOGRAPHY: Best Buy Photo Studio

Spring Trade-In Campaign - In-store Welcome Sign

AGENCY: Best Buy Channel Design
CLIENT: Best Buy Horizontal Marketing
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: John Duff
ART DIRECTOR: Tanya Watkins
PHOTOGRAPHY: Best Buy Photo Studio

Spring Trade-In Campaign

AGENCY: Best Buy Channel Design
CLIENT: Best Buy Horizontal Marketing
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: John Duff
ART DIRECTOR: Tanya Watkins
PHOTOGRAPHY: Best Buy Photo Studio

Spring Trade-In Campaign

AGENCY: Best Buy Channel Design
CLIENT: Best Buy Horizontal Marketing
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: John Duff
ART DIRECTORS: Tanya Watkins, Katrin Loss & Su Bae

Spring Trade-In Campaign

AGENCY: Best Buy Channel Design
CLIENT: Best Buy Horizontal Marketing
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: John Duff
ART DIRECTOR: Tanya Watkins
PHOTOGRAPHY: Best Buy Photo Studio

Spring Trade-In Campaign

AGENCY: Best Buy Channel
CLIENT: Best Buy Horizontal Marketing
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: John Duff
ART DIRECTOR: Tanya Watkins
PHOTOGRAPHY: Best Buy Photo Studio

Fall Trade-In Campaign - Primary Message

AGENCY: Best Buy Channel
CLIENT: Best Buy Horizontal Marketing
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: John Duff
ART DIRECTOR: Tanya Watkins
PHOTOGRAPHY: Best Buy Photo Studio

Fall Trade-In Campaign - Secondary Message

AGENCY: Best Buy Channel
CLIENT: Best Buy Horizontal Marketing
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: John Duff
ART DIRECTOR: Tanya Watkins
PHOTOGRAPHY: Best Buy Photo Studio

Fall Trade-In Campaign

AGENCY: Best Buy Channel
CLIENT: Best Buy Horizontal Marketing
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: John Duff
ART DIRECTOR: Tanya Watkins
PHOTOGRAPHY: Best Buy Photo Studio

Retail: Trade-In Campaigns

Owner

Retail: Trade-In Campaigns

OVERVIEW: Best Buy has a robust Trade-In initiative for in-store and online. The work reflected below covers two campaigns (Fall & Spring). CREA Read More

Creative Fields